This statistic presents consumers' motivations for shopping on Black Friday in selected countries, as of 2018. According to a survey by McKinsey & Company, some 54 percent of respondents in the United States reported that their primary motivation for shopping on Black Friday was steep discounts.
What motivates consumers to shop on Black Friday in selected countries as of September 2018
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McKinsey & Company. (November 1, 2018). What motivates consumers to shop on Black Friday in selected countries as of September 2018 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. "What motivates consumers to shop on Black Friday in selected countries as of September 2018." Chart. November 1, 2018. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. (2018). What motivates consumers to shop on Black Friday in selected countries as of September 2018. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. "What Motivates Consumers to Shop on Black Friday in Selected Countries as of September 2018." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company, What motivates consumers to shop on Black Friday in selected countries as of September 2018 Statista, https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/ (last visited December 03, 2024)
What motivates consumers to shop on Black Friday in selected countries as of September 2018 [Graph], McKinsey & Company, November 1, 2018. [Online]. Available: https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
