This statistic displays how consumers feel about shopping on Black Friday in selected countries, as of September 2018. According to a survey by McKinsey & Company, 39 percent of respondents in the United States reported that they were excited for Black Friday shopping, while in Canada only 27 percent of respondents stated similar feelings.
How consumers feel about shopping on Black Friday in selected countries as of September 2018
Survey size sample distributions by country:
United States: n = 771; United Kingdom: n = 393; Germany: n = 393; Canada: n = 409
Figures may not sum up to 100 percent due to rounding.
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McKinsey & Company. (November 1, 2018). How consumers feel about shopping on Black Friday in selected countries as of September 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/956129/consumer-attitudes-selected-countries-participation-black-friday/
McKinsey & Company. "How consumers feel about shopping on Black Friday in selected countries as of September 2018." Chart. November 1, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/956129/consumer-attitudes-selected-countries-participation-black-friday/
McKinsey & Company. (2018). How consumers feel about shopping on Black Friday in selected countries as of September 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/956129/consumer-attitudes-selected-countries-participation-black-friday/
McKinsey & Company. "How Consumers Feel about Shopping on Black Friday in Selected Countries as of September 2018." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/956129/consumer-attitudes-selected-countries-participation-black-friday/
McKinsey & Company, How consumers feel about shopping on Black Friday in selected countries as of September 2018 Statista, https://www.statista.com/statistics/956129/consumer-attitudes-selected-countries-participation-black-friday/ (last visited December 21, 2024)
How consumers feel about shopping on Black Friday in selected countries as of September 2018 [Graph], McKinsey & Company, November 1, 2018. [Online]. Available: https://www.statista.com/statistics/956129/consumer-attitudes-selected-countries-participation-black-friday/
