K-pop popularity in India 2023

Published by Statista Research Department, Jun 25, 2024
According to a survey conduced in India in 2023, around 29 percent of respondents agreed that K-pop was widely popular among the general public in their country. This further extended to related goods, such as albums and merchandising, being easily available.

Popularity of South Korean pop music (K-pop) in India as of November 2023

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Release date

April 2024

Region

India, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

1,600 respondents

Age group

15-59 years

Special properties

people who experienced South Korean cultural contents

Method of interview

Online panel

Supplementary notes

Original question:
"How popular is K-pop in your country at the moment?"

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