According to a survey conduced in India in 2023, around 29 percent of respondents agreed that K-pop was widely popular among the general public in their country. This further extended to related goods, such as albums and merchandising, being easily available.
Popularity of South Korean pop music (K-pop) in India as of November 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean pop music (K-pop) in India as of November 2023 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/956032/south-korea-kpop-popularity-in-india/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean pop music (K-pop) in India as of November 2023." Chart. April 2, 2024. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/956032/south-korea-kpop-popularity-in-india/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean pop music (K-pop) in India as of November 2023. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/956032/south-korea-kpop-popularity-in-india/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Pop Music (K-pop) in India as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/956032/south-korea-kpop-popularity-in-india/
Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in India as of November 2023 Statista, https://www.statista.com/statistics/956032/south-korea-kpop-popularity-in-india/ (last visited December 25, 2024)
Popularity of South Korean pop music (K-pop) in India as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/956032/south-korea-kpop-popularity-in-india/