This statistic shows the share of respondents in Malaysia who would be willing to have a brand logo and the words 'sponsored by' on all of their social media posts as part of a brand sponsorship, broken down by the social media platforms, as of December 2017. During the period surveyed, 66 percent of respondents who used Twitter and Line indicated that they would be willing to have the brand logo and the words 'sponsored by' on all of their social media posts. In comparison, 59 percent of respondents who used Facebook were willing to do so as part of a sponsorship deal.
Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017
The question asked in the survey was as follows: "Would you be willing to do any of the following things as part of this sponsorship if a brand you liked offered to sponsor you? % who have used each of the social networks who would be willing to have their brand logo and the words "sponsored by" in the bottom corner of...every social media post."
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YouGov. (March 15, 2018). Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/955888/malaysian-social-media-users-posts-brand-logo-sponsorship/
YouGov. "Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017." Chart. March 15, 2018. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/955888/malaysian-social-media-users-posts-brand-logo-sponsorship/
YouGov. (2018). Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/955888/malaysian-social-media-users-posts-brand-logo-sponsorship/
YouGov. "Share of Respondents Who Would Be Willing to Display a Sponsor's Brand Logo on Their Posts in Malaysia as of December 2017." Statista, Statista Inc., 15 Mar 2018, https://www.statista.com/statistics/955888/malaysian-social-media-users-posts-brand-logo-sponsorship/
YouGov, Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017 Statista, https://www.statista.com/statistics/955888/malaysian-social-media-users-posts-brand-logo-sponsorship/ (last visited November 03, 2024)
Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017 [Graph], YouGov, March 15, 2018. [Online]. Available: https://www.statista.com/statistics/955888/malaysian-social-media-users-posts-brand-logo-sponsorship/
