What Malaysians are willing to do for brand sponsorship 2017
This statistic shows the share of respondents in Malaysia who would be willing to do the following things as part of a sponsorship, if a brand that they liked offered to sponsor them, as of December 2017. During the period surveyed, 58 percent of respondents indicated that they would be willing to appear in a television advertisement endorsing that brand. In comparison, only ten percent responded positively to getting a permanent tattoo of the sponsoring brand's logo.
