This statistic illustrates the reasons why customers chose to use an online bank (as opposed to a traditional one) in Italy as of November 2017. According to the survey results, about 45.2 percent of male respondents indicated to prefer online banks due to more convenient usage of banking services via web, compared to 37.5 percent of female respondents. Female respondents were more susceptible to effective advertisement campaigns (19.3 percent), as opposed to the male respondents (13 percent).
Why did you choose an online bank (as opposed to a traditional one)?
*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South. 31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
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KPMG. (July 31, 2018). Why did you choose an online bank (as opposed to a traditional one)? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
KPMG. "Why did you choose an online bank (as opposed to a traditional one)?." Chart. July 31, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
KPMG. (2018). Why did you choose an online bank (as opposed to a traditional one)?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
KPMG. "Why Did You Choose An Online Bank (as Opposed to a Traditional One)?." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
KPMG, Why did you choose an online bank (as opposed to a traditional one)? Statista, https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/ (last visited December 21, 2024)
Why did you choose an online bank (as opposed to a traditional one)? [Graph], KPMG, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
