Willingness to buy insurance from BigTech North America 2015-2018

Published by
Jennifer Rudden,
Dec 19, 2022
This statistic shows the share of insurance customers willing to purchase insurance from BigTech firms in North America in 2015 and 2018. In 2018, 32.6 percent of insurance customers in North America were willing to purchase insurance products from BigTech firms, up from only 16.4 percent in 2015.

Share of insurance customers willing to purchase insurance from BigTech firms in North America in 2015 and 2018

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Release date

May 2018

Region

Canada, Mexico, United States

Survey time period

January to February 2018

Number of respondents

10,000 respondents

Special properties

insurance customers

Supplementary notes

Gen Y customer were defined as "individuals aged 18 to 34" and Non-Gen Y customers were those aged 35 and older.

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