This statistic presents the distribution of communication channels preferred by clients of investment firms in 2018, by generation. In that year, seniors most favored telephone calls (46 percent of the respondents) and in-person meetings (34 percent), while Millennials would rather receive and email (54 percent) or text message (24 percent).
Communication channels preferred by clients of independent registered investment advisors (RIAs) in the United States in 2018, by generation
Characteristic
Email
Text/instant message
Telephone
In-person
Video chat
Regular mail
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TD Ameritrade. (January 8, 2019). Communication channels preferred by clients of independent registered investment advisors (RIAs) in the United States in 2018, by generation [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/954727/preferred-ria-client-communication-channels-by-generation-usa/
TD Ameritrade. "Communication channels preferred by clients of independent registered investment advisors (RIAs) in the United States in 2018, by generation." Chart. January 8, 2019. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/954727/preferred-ria-client-communication-channels-by-generation-usa/
TD Ameritrade. (2019). Communication channels preferred by clients of independent registered investment advisors (RIAs) in the United States in 2018, by generation. Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/954727/preferred-ria-client-communication-channels-by-generation-usa/
TD Ameritrade. "Communication Channels Preferred by Clients of Independent Registered Investment Advisors (Rias) in The United States in 2018, by Generation." Statista, Statista Inc., 8 Jan 2019, https://www.statista.com/statistics/954727/preferred-ria-client-communication-channels-by-generation-usa/
TD Ameritrade, Communication channels preferred by clients of independent registered investment advisors (RIAs) in the United States in 2018, by generation Statista, https://www.statista.com/statistics/954727/preferred-ria-client-communication-channels-by-generation-usa/ (last visited July 08, 2024)
Communication channels preferred by clients of independent registered investment advisors (RIAs) in the United States in 2018, by generation [Graph], TD Ameritrade, January 8, 2019. [Online]. Available: https://www.statista.com/statistics/954727/preferred-ria-client-communication-channels-by-generation-usa/