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IAP revenue of Candy Crush titles 2024
Developed by King, Candy Crush Saga is a puzzle video game in which players swap different types of candy on a game board in order to match three or more of the same type. The game was first released on Facebook in 2012 and has since become available on most mobile operating systems and on browser. Despite being in its tenth year on the market, the original Candy Crush Saga is still the leading game in the series, generating global revenues of over 1 billion U.S. dollars in 2024.