This statistic shows the market share of online purchases of consumer electronics in the Netherlands as of December 2018. The source uses its own methodology to calculate the online market share, the so-called "theoretical market share" (in Dutch: theoretisch marktaandeel), in response to numbers reported by the Dutch e-commerce association Thuiswinkel.org. During the survey, Dutch households indicated that 50 percent of them bought computers, tablets and their accessories online. On average, this 50 percent spent 48 percent of their total budget online. That (50 times 0.48) would lead to a theoretical market share of approximately 24 percent, which was the third highest of all product segments in the Netherlands.
Market share of consumer electronics in the Netherlands as of December 2018
Autumn (in Dutch: najaar) 2018; the source states it put extra attention to surveying household with an ethnic background as well as elderly people
Number of respondents
4,000 respondents
Special properties
households
Method of interview
Telephone interviews and online survey
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Retailtrends. (December 12, 2018). Market share of consumer electronics in the Netherlands as of December 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/953820/online-consumer-electronics-market-share-in-the-netherlands/
Retailtrends. "Market share of consumer electronics in the Netherlands as of December 2018." Chart. December 12, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/953820/online-consumer-electronics-market-share-in-the-netherlands/
Retailtrends. (2018). Market share of consumer electronics in the Netherlands as of December 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/953820/online-consumer-electronics-market-share-in-the-netherlands/
Retailtrends. "Market Share of Consumer Electronics in The Netherlands as of December 2018." Statista, Statista Inc., 12 Dec 2018, https://www.statista.com/statistics/953820/online-consumer-electronics-market-share-in-the-netherlands/
Retailtrends, Market share of consumer electronics in the Netherlands as of December 2018 Statista, https://www.statista.com/statistics/953820/online-consumer-electronics-market-share-in-the-netherlands/ (last visited December 21, 2024)
Market share of consumer electronics in the Netherlands as of December 2018 [Graph], Retailtrends, December 12, 2018. [Online]. Available: https://www.statista.com/statistics/953820/online-consumer-electronics-market-share-in-the-netherlands/
