Audience market share of public broadcasters in the Netherlands 2014-2023

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Feb 29, 2024

From 2022 to 2023, the audience market share of public broadcasters in the Netherlands decrased, amounting to 34.4 percent as of 2023. In 2022, public broadcasting channels NPO 1, NPO2, and NPO3 had a combined audience share of 38 percent.

Audience market share of public broadcasters in the Netherlands from 2014 to 2023

Characteristic	Audience market share
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Release date

January 2024

More information

Region

Netherlands

Survey time period

2014 to 2023

Age group

6 years and older

Special properties

02:00 to 26:00 o'clock*

Supplementary notes

* The market share was measured during 24 hours of television broadcasting, starting at 2 a.m.
** The figures have been taken from several publications. In 2019, the way in which market shares are calculated changed to include delayed viewing up to six days after the initial broadcast. 2018 figures were recalculated. Figures from 2018 on are therefore not entirely comparable to the figures before 2018.

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