Apple's share in the Hong Kong smartphone market 2017-2024

As of October 2024, Apple accounted for around 43 percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year.

Apple in the smartphone market in Hong Kong

 Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over 40 percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at 60 percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts.

Demographics of smartphone users

Hong Kong’s smartphone penetration rate was among one of the highest in the world at 96 percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around five percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.