Germany: reasons why electrical installers did not order from manufacturers 2018

Published by
Bergur Thormundsson,
Sep 7, 2023
This statistic shows the results of a survey in USP Marketing Consultancy's European Electrical Installation Monitor, which asked decision makers in the German electrical installation, who did not order products directly from manufacturers in 2018, about their reasons for not ordering directly. At this time, 68 percent of these installers didn't order from manufacturers directly because they felt their was no need and they had a sense of loyalty to their wholesaler.

Reasons why electrical installation companies in Germany did not order products directly from manufacturers in 2018

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Release date

November 2018

Region

Germany

Survey time period

Q2 2018

Number of respondents

88 respondents

Special properties

figures in the electrical installation industry

Method of interview

Telephone interview

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