The statistic presents the search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, ranked by app category. It was found that ads that ran on stickers search results had a TTR of 11 percent, which means that 110 out of 1,000 people clicked on those ads.
Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category
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Tap through rate
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Data measured via SearchAdsHQ platform only; broader industry metrics may vary. Based on 390 million App Store ads impressions in 7 storefronts: Australia, Canada, Mexico, New Zealand, Switzerland, UK and United States.
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SplitMetrics. (March 27, 2018). Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/952811/apple-search-ads-ttr-category/
SplitMetrics. "Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category." Chart. March 27, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/952811/apple-search-ads-ttr-category/
SplitMetrics. (2018). Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/952811/apple-search-ads-ttr-category/
SplitMetrics. "Search Ads Tap through Rates (Ttr) of Mobile Apps in Apple App Store Worldwide as of March 2018, by App Category." Statista, Statista Inc., 27 Mar 2018, https://www.statista.com/statistics/952811/apple-search-ads-ttr-category/
SplitMetrics, Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category Statista, https://www.statista.com/statistics/952811/apple-search-ads-ttr-category/ (last visited August 25, 2024)
Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category [Graph], SplitMetrics, March 27, 2018. [Online]. Available: https://www.statista.com/statistics/952811/apple-search-ads-ttr-category/
