This statistic shows the distribution of digital out-of-home advertising market in Italy in 2017, by format. According to the data, 45 percent of the advertising displayed outdoor on screens and digital devices, was placed in subways and trains, while 30 percent of digital OOH was located in airports.
Distribution of digital out-of-home advertising market in Italy in 2017, by format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Italia. (December 12, 2018). Distribution of digital out-of-home advertising market in Italy in 2017, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/951981/dooh-advertising-market-distribution-in-italy/
IAB Italia. "Distribution of digital out-of-home advertising market in Italy in 2017, by format ." Chart. December 12, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/951981/dooh-advertising-market-distribution-in-italy/
IAB Italia. (2018). Distribution of digital out-of-home advertising market in Italy in 2017, by format . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/951981/dooh-advertising-market-distribution-in-italy/
IAB Italia. "Distribution of Digital Out-of-home Advertising Market in Italy in 2017, by Format ." Statista, Statista Inc., 12 Dec 2018, https://www.statista.com/statistics/951981/dooh-advertising-market-distribution-in-italy/
IAB Italia, Distribution of digital out-of-home advertising market in Italy in 2017, by format Statista, https://www.statista.com/statistics/951981/dooh-advertising-market-distribution-in-italy/ (last visited December 22, 2024)
Distribution of digital out-of-home advertising market in Italy in 2017, by format [Graph], IAB Italia, December 12, 2018. [Online]. Available: https://www.statista.com/statistics/951981/dooh-advertising-market-distribution-in-italy/