Share of digital in OOH ad spending in Italy 2016-2025

Published by
Michele Majidi,
Jan 6, 2023
Digital out-of-home advertising (DOOH) amounted to 43.84 percent of out-of-home (OOH) advertising spending in Italy in 2020, marking an increase from the previous year. The share of DOOH was projected to amount to 42.93 percent in 2021, and to reach 50.89 percent in 2025.

Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025

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Release date

July 2021

Region

Italy

Survey time period

2016 to 2020

Supplementary notes

* Forecast.
Figures calculated by Statista based on data provided by source.

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Statistics on " Advertising and market research companies in Italy "

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Overview

6

Advertising and marketing companies

8

Leading advertising and media agencies

4

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JCDecaux SEOut-of-home advertising in the UKDigital out-of-home advertising in the UKInterpublic Group of Companies (IPG)WPP plc
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