Global Instagram accounts 2019, by audience size

Published by
Stacy Jo Dixon,
Apr 28, 2022
This statistic presents the distribution of Instagram accounts worldwide as of June 2019, sorted by number of followers. During the measured period, 30 percent of Instagram accounts had 1,000 to 10,000 followers. Only 0.5 percent of accounts had over ten million followers.

Distribution of Instagram accounts worldwide as of June 2019, by number of followers

CharacteristicShare of profiles
0-1k 9.1%
1k-10k 30%
10k-100k 36.7%
100k-1m 19.5%
1m-10m 4.3%
10m+ 0.5%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of profiles9.1%9.1%30%30%36.7%36.7%19.5%19.5%4.3%4.3%0.5%0.5%0-1k1k-10k10k-100k100k-1m1m-10m10m+
0%5%10%15%20%25%30%35%40%45%

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Release date

September 2019

Region

Worldwide

Survey time period

January 1 to June 30, 2019

Special properties

data is based on 34,121 Instagram Business Profiles and 5.4 million posts

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