This statistic displays the share of consumers who use shopping as a way to improve their mood in the United States as of August 2018, by generation. Some 52.4 percent of Millennial 1 survey respondents stated that they shop to better their mood.
Consumers who shop to improve their mood in the United States as of August 2018, by generation*
Characteristic
Share of respondents
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* The question was phrased by the source as follows: "Do you use shopping as a way to improve your mood?"
The generation breakdowns are as follows:
Millennial 1: 18-27 years
Millennial 2: 28-36 years
Generation X: 37-52 years
Baby Boomer: 53-71 years
Silent Generations: 72 years or older
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TrendSource. (December 6, 2018). Consumers who shop to improve their mood in the United States as of August 2018, by generation* [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/951852/consumers-who-shop-to-improve-their-mood-by-generation-us/
TrendSource. "Consumers who shop to improve their mood in the United States as of August 2018, by generation*." Chart. December 6, 2018. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/951852/consumers-who-shop-to-improve-their-mood-by-generation-us/
TrendSource. (2018). Consumers who shop to improve their mood in the United States as of August 2018, by generation*. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/951852/consumers-who-shop-to-improve-their-mood-by-generation-us/
TrendSource. "Consumers Who Shop to Improve Their Mood in The United States as of August 2018, by Generation*." Statista, Statista Inc., 6 Dec 2018, https://www.statista.com/statistics/951852/consumers-who-shop-to-improve-their-mood-by-generation-us/
TrendSource, Consumers who shop to improve their mood in the United States as of August 2018, by generation* Statista, https://www.statista.com/statistics/951852/consumers-who-shop-to-improve-their-mood-by-generation-us/ (last visited July 23, 2024)
Consumers who shop to improve their mood in the United States as of August 2018, by generation* [Graph], TrendSource, December 6, 2018. [Online]. Available: https://www.statista.com/statistics/951852/consumers-who-shop-to-improve-their-mood-by-generation-us/