U.S. shoppers who return unwanted items after use by generation 2018

Shoppers who return used products to stores in the United States as of August 2018, by generation*

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Release date

December 2018

Region

United States

Survey time period

August 16 to August 31, 2018

Number of respondents

1,200 respondents

Age group

18 years and older

Supplementary notes

* The question was phrased by the source as follows: "Have you ever returned a product after you used it just because you didn't need it anymore?"
The generation breakdowns are as follows:
Millennial 1: 18-27 years
Millennial 2: 28-36 years
Generation X: 37-52 years
Baby Boomer: 53-71 years
Silent Generations: 72 years or older

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