This statistic, based on data provided by Parrot Analytics, shows the results of a poll conducted among Italian users about their attitude towards video streaming subscriptions in 2018. According to survey results, 35 percent of respondents aged between 45 and 54 years old, as well as 29 percent of the ones aged over 65 years were willing to pay for four or more video streaming services.
Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by age and number of services
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Parrot Analytics. (May 30, 2018). Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by age and number of services [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/951635/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. "Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by age and number of services." Chart. May 30, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/951635/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. (2018). Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by age and number of services. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/951635/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. "Share of Consumers Willing to Pay for Video Streaming Subscriptions in Italy in 2018, by Age and Number of Services." Statista, Statista Inc., 30 May 2018, https://www.statista.com/statistics/951635/attitudes-to-streaming-service-subscriptions/
Parrot Analytics, Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by age and number of services Statista, https://www.statista.com/statistics/951635/attitudes-to-streaming-service-subscriptions/ (last visited November 21, 2024)
Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by age and number of services [Graph], Parrot Analytics, May 30, 2018. [Online]. Available: https://www.statista.com/statistics/951635/attitudes-to-streaming-service-subscriptions/
