This statistic, based on data provided by Parrot Analytics, shows the results of a poll conducted among Italian users about their attitude towards video streaming subscriptions in 2018. According to survey results, 39 percent of respondents was willing to pay for one streaming service, while 32 percent would have subscribed to two services.
Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Parrot Analytics. (May 30, 2018). Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/951605/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. "Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services." Chart. May 30, 2018. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/951605/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. (2018). Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/951605/attitudes-to-streaming-service-subscriptions/
Parrot Analytics. "Share of Consumers Willing to Pay for Video Streaming Subscriptions in Italy in 2018, by Number of Services." Statista, Statista Inc., 30 May 2018, https://www.statista.com/statistics/951605/attitudes-to-streaming-service-subscriptions/
Parrot Analytics, Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services Statista, https://www.statista.com/statistics/951605/attitudes-to-streaming-service-subscriptions/ (last visited May 14, 2025)
Share of consumers willing to pay for video streaming subscriptions in Italy in 2018, by number of services [Graph], Parrot Analytics, May 30, 2018. [Online]. Available: https://www.statista.com/statistics/951605/attitudes-to-streaming-service-subscriptions/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
