This statistic displays the distribution of the advertising investments of the largest 110 Italian companies in the luxury sector in 2017, by channel. According to the figure, 42 percent of the advertising investments in this sector went to SEO, SEM and social media advertising, while 16 percent were spent on advertising during events.
Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel
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Pambianco. (December 1, 2018). Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/
Pambianco. "Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel." Chart. December 1, 2018. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/
Pambianco. (2018). Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/
Pambianco. "Distribution of The Advertising Investments of Companies Operating The Luxury Sector in Italy in 2017, by Channel." Statista, Statista Inc., 1 Dec 2018, https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/
Pambianco, Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel Statista, https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/ (last visited December 18, 2024)
Distribution of the advertising investments of companies operating the luxury sector in Italy in 2017, by channel [Graph], Pambianco, December 1, 2018. [Online]. Available: https://www.statista.com/statistics/951443/luxury-sector-investments-distribution-by-channel-in-italy/
