This statistic illustrates the main categories of goods purchased by Italian online shoppers in 2018. As of the survey period, 61 percent of online shoppers purchased travel tickets that year. By contrast, only seven percent purchased fresh food online.
Share of customers purchasing selected goods while shopping online in Italy in 2018, by category
Characteristic
Share of respondents
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Pharrmacy Scanner. (December 6, 2018). Share of customers purchasing selected goods while shopping online in Italy in 2018, by category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/951321/online-shopping-by-category-in-italy/
Pharrmacy Scanner. "Share of customers purchasing selected goods while shopping online in Italy in 2018, by category." Chart. December 6, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/951321/online-shopping-by-category-in-italy/
Pharrmacy Scanner. (2018). Share of customers purchasing selected goods while shopping online in Italy in 2018, by category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/951321/online-shopping-by-category-in-italy/
Pharrmacy Scanner. "Share of Customers Purchasing Selected Goods While Shopping Online in Italy in 2018, by Category." Statista, Statista Inc., 6 Dec 2018, https://www.statista.com/statistics/951321/online-shopping-by-category-in-italy/
Pharrmacy Scanner, Share of customers purchasing selected goods while shopping online in Italy in 2018, by category Statista, https://www.statista.com/statistics/951321/online-shopping-by-category-in-italy/ (last visited July 22, 2024)
Share of customers purchasing selected goods while shopping online in Italy in 2018, by category [Graph], Pharrmacy Scanner, December 6, 2018. [Online]. Available: https://www.statista.com/statistics/951321/online-shopping-by-category-in-italy/