Goods purchased online in Italy 2018, by category

Published by Statista Research Department, May 4, 2022
This statistic illustrates the main categories of goods purchased by Italian online shoppers in 2018. As of the survey period, 61 percent of online shoppers purchased travel tickets that year. By contrast, only seven percent purchased fresh food online.

Share of customers purchasing selected goods while shopping online in Italy in 2018, by category

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2018

Region

Italy

Survey time period

2018

Supplementary notes

Multiple answers were possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in Africa "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in Africa

Market overview

6

Revenue

6

Main players

7

Shopping apps

4

Payment methods

6

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

7

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in MoroccoE-commerce worldwideE-commerce in NigeriaE-commerce in AfricaOnline shopping in the Middle East and North Africa
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.