Leading hotel brands among millennials in the UK Q2 2024

Published by Statista Research Department, Aug 5, 2024

Premier Inn topped the list of most popular hotel brands among millennials in the United Kingdom as of the second quarter of 2024. During that period, 80 percent of respondents stated that they had a positive opinion of the hotel brand. The brand also ranked as the most popular hotel brand among the general public in the UK.

Most popular hotel brands among millennials in the United Kingdom in 2nd quarter of 2022

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Source

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Release date

August 2024

Region

United Kingdom

Survey time period

Q2 2024

Method of interview

Online interview

Supplementary notes

Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings. 

Release date is date of access. 

Millennials were defined as being born between 1982 and 1999.

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