Premier Inn topped the list of most popular hotel brands among millennials in the United Kingdom as of the fourth quarter of 2022. During that period, 64 percent of respondents stated that they had a positive rating of the hotel brand. The brand also ranked as the most popular hotel brand among individuals in the UK.
Most popular hotel brands among millennials in the United Kingdom (UK) as of the fourth quarter of 2022
Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings.
Release date is date of access.
The data has been weighted by YouGov to be nationally representative of demographics in Great Britain.
Millennials were defined as being born between 1982 and 1999.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (January 31, 2023). Most popular hotel brands among millennials in the United Kingdom (UK) as of the fourth quarter of 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/951264/most-popular-hotel-brands-millennials-uk/
YouGov. "Most popular hotel brands among millennials in the United Kingdom (UK) as of the fourth quarter of 2022." Chart. January 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/951264/most-popular-hotel-brands-millennials-uk/
YouGov. (2023). Most popular hotel brands among millennials in the United Kingdom (UK) as of the fourth quarter of 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/951264/most-popular-hotel-brands-millennials-uk/
YouGov. "Most Popular Hotel Brands among Millennials in The United Kingdom (Uk) as of The Fourth Quarter of 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/951264/most-popular-hotel-brands-millennials-uk/
YouGov, Most popular hotel brands among millennials in the United Kingdom (UK) as of the fourth quarter of 2022 Statista, https://www.statista.com/statistics/951264/most-popular-hotel-brands-millennials-uk/ (last visited July 22, 2024)
Most popular hotel brands among millennials in the United Kingdom (UK) as of the fourth quarter of 2022 [Graph], YouGov, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/951264/most-popular-hotel-brands-millennials-uk/
