Global sponsored Instagram posts 2018, by vertical

Published by
Jessica Clement
,
Mar 10, 2025
The statistic shows the distribution of sponsored Instagram posts worldwide as of August 2018, by vertical. During the measured period, the fashion segment accounted for 25 percent of total sponsored Instagram posts on the social media platform.

Distribution of sponsored Instagram posts worldwide as of July 2018, by vertical

CharacteristicShare of sponsored posts
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Showing entries 1 to 13 (15 entries in total)
Statistic: Distribution of sponsored Instagram posts worldwide as of July 2018, by vertical

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Release date

November 2018

Region

Worldwide

Survey time period

January 2013 to July 2018

Special properties

all values are estimates

Supplementary notes

Based on Instagram posts published in the time period of January 2013 to July 2018 which have been labeled as paid partnerships by the use of 68 sponsoring hashtags such as #ad, #commercial, #spon in 15 different languages.

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