The statistic shows the distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers. In the measured period, InfluencerDB found that a vast majority of active influencers on Instagram had a follower base between 15 and 100 thousand, while only one percent had more than five million followers. All in all, InfluencerDB estimates that active influencers account for 39 percent of all Instagram accounts with more than 15 thousand followers.
Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers
Based on Instagram posts published in the time period of January 2013 to August 2018 which have been labeled as paid partnerships by the use of 68 sponsoring hashtags such as #ad, #commercial, #spon in 15 different languages.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InfluencerDB. (November 21, 2018). Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/950926/active-instagram-influencers-by-follower-count/
InfluencerDB. "Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers." Chart. November 21, 2018. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/950926/active-instagram-influencers-by-follower-count/
InfluencerDB. (2018). Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/950926/active-instagram-influencers-by-follower-count/
InfluencerDB. "Distribution of Active Instagram Influencer Accounts between 2013 and 2018, by Number of Followers." Statista, Statista Inc., 21 Nov 2018, https://www.statista.com/statistics/950926/active-instagram-influencers-by-follower-count/
InfluencerDB, Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers Statista, https://www.statista.com/statistics/950926/active-instagram-influencers-by-follower-count/ (last visited November 18, 2024)
Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers [Graph], InfluencerDB, November 21, 2018. [Online]. Available: https://www.statista.com/statistics/950926/active-instagram-influencers-by-follower-count/
