
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAs of September 2024, Brazil was home to approximately 141 million users of Instagram. This is more than the rest of the Latin American top-five countries combined. Mexico had around 49 million Instagram users, while Argentina, Colombia, and Chile had 28.38 million, 20.85 million, and 13.08 million users, respectively. Similarly, Brazil and Mexico also had the largest number of Facebook users in Latin America.
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Everything on "Social media usage in Latin America" in one document: edited and divided into chapters, including detailed references.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.![]()
Marlene Greenfield
Vice President, Hearst Magazines
Overview
Audiences
Activities
Behavior
TikTok
YouTube
Social media advertising
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.