The statistic shows the Instagram influencer marketing spending worldwide from 2013 to 2020. In 2018, global spending on Instagram influencer marketing reached 5.67 billion U.S dollars and IInfluencerDB projected that the figure will further grow to 8.08 billion by the end of 2020.
Instagram influencer marketing spending worldwide from 2013 to 2020
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InfluencerDB. (November 21, 2018). Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/950920/global-instagram-influencer-marketing-spending/
InfluencerDB. "Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)." Chart. November 21, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/950920/global-instagram-influencer-marketing-spending/
InfluencerDB. (2018). Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/950920/global-instagram-influencer-marketing-spending/
InfluencerDB. "Instagram Influencer Marketing Spending Worldwide from 2013 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 21 Nov 2018, https://www.statista.com/statistics/950920/global-instagram-influencer-marketing-spending/
InfluencerDB, Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/950920/global-instagram-influencer-marketing-spending/ (last visited December 30, 2024)
Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars) [Graph], InfluencerDB, November 21, 2018. [Online]. Available: https://www.statista.com/statistics/950920/global-instagram-influencer-marketing-spending/