This statistic depicts the most popular online shopping categories among digital consumers in Italy in 2018. According to data, 61 percent of Italian consumers stated that they booked at least one trip online in 2018. Clothing, books and music were the second most popular categories, with 56 percent of respondents declaring that they bought at least one of these items online during the course of the year considered. By contrast, only seven percent of online buyers affirmed that they made fresh food purchases online.
Most popular online shopping categories among digital consumers in Italy in 2018
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Share of respondents
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Prima Online. (November 28, 2018). Most popular online shopping categories among digital consumers in Italy in 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/950138/popular-online-shopping-categories-in-italy/
Prima Online. "Most popular online shopping categories among digital consumers in Italy in 2018." Chart. November 28, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/950138/popular-online-shopping-categories-in-italy/
Prima Online. (2018). Most popular online shopping categories among digital consumers in Italy in 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/950138/popular-online-shopping-categories-in-italy/
Prima Online. "Most Popular Online Shopping Categories among Digital Consumers in Italy in 2018." Statista, Statista Inc., 28 Nov 2018, https://www.statista.com/statistics/950138/popular-online-shopping-categories-in-italy/
Prima Online, Most popular online shopping categories among digital consumers in Italy in 2018 Statista, https://www.statista.com/statistics/950138/popular-online-shopping-categories-in-italy/ (last visited August 25, 2024)
Most popular online shopping categories among digital consumers in Italy in 2018 [Graph], Prima Online, November 28, 2018. [Online]. Available: https://www.statista.com/statistics/950138/popular-online-shopping-categories-in-italy/