This statistic depicts the estimated value of Smart TV advertising in Italy in 2016 and 2020. According to data, the value of advertising of TVs connected to Internet amounted to ten million in 2016, while it has been forecasted that this value will reach 105 million euros in 2020.
Estimated value of advertising displayed on Smart TVs in Italy in 2016 with a forecast for 2020
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (December 1, 2018). Estimated value of advertising displayed on Smart TVs in Italy in 2016 with a forecast for 2020 (in million euros) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/950010/value-of-smart-tv-advertising-in-italy/
IAB Europe. "Estimated value of advertising displayed on Smart TVs in Italy in 2016 with a forecast for 2020 (in million euros)." Chart. December 1, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/950010/value-of-smart-tv-advertising-in-italy/
IAB Europe. (2018). Estimated value of advertising displayed on Smart TVs in Italy in 2016 with a forecast for 2020 (in million euros). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/950010/value-of-smart-tv-advertising-in-italy/
IAB Europe. "Estimated Value of Advertising Displayed on Smart Tvs in Italy in 2016 with a Forecast for 2020 (in Million Euros)." Statista, Statista Inc., 1 Dec 2018, https://www.statista.com/statistics/950010/value-of-smart-tv-advertising-in-italy/
IAB Europe, Estimated value of advertising displayed on Smart TVs in Italy in 2016 with a forecast for 2020 (in million euros) Statista, https://www.statista.com/statistics/950010/value-of-smart-tv-advertising-in-italy/ (last visited December 30, 2024)
Estimated value of advertising displayed on Smart TVs in Italy in 2016 with a forecast for 2020 (in million euros) [Graph], IAB Europe, December 1, 2018. [Online]. Available: https://www.statista.com/statistics/950010/value-of-smart-tv-advertising-in-italy/
