This statistic illustrates the main reasons for using social media when shopping for food among Italian Millennials and Generation Z consumers 2018. According to the study, over half of respondents of both generations used social media to find out about new food brands and products.
Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation
Multiple answers were possible.
The survey sample composition was as follows: 957 Millennials, 1467 Gen Z consumers.
The source does not specify the date or the type of the survey.
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Food . (December 7, 2018). Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
Food . "Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation." Chart. December 7, 2018. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
Food . (2018). Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
Food . "Reasons for Using Social Media When Shopping for Food among Young Consumers in Italy in 2018, by Generation." Statista, Statista Inc., 7 Dec 2018, https://www.statista.com/statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
Food , Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation Statista, https://www.statista.com/statistics/949939/social-media-usage-among-young-food-consumers-in-italy/ (last visited December 19, 2024)
Reasons for using social media when shopping for food among young consumers in Italy in 2018, by generation [Graph], Food , December 7, 2018. [Online]. Available: https://www.statista.com/statistics/949939/social-media-usage-among-young-food-consumers-in-italy/
