This statistic illustrates the share of Italian millennials and generation Z consumers who cared about product quality and sustainability when purchasing food in 2018. According to the study, 78 percent of generation Z consumers and 76 percent of Millennials prioritized quality when shopping for groceries. Sustainability was also a priority: about seven in ten millennials were willing to pay more for sustainable products.
Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation
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Food . (December 7, 2018). Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
Food . "Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation." Chart. December 7, 2018. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
Food . (2018). Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
Food . "Share of Young Consumers Who Prioritize Quality and Sustainability When Purchasing Food Products in Italy in 2018, by Generation." Statista, Statista Inc., 7 Dec 2018, https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
Food , Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation Statista, https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/ (last visited November 18, 2024)
Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation [Graph], Food , December 7, 2018. [Online]. Available: https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
