Italy: young consumers' priorities when buying food 2018, by generation

Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation

CharacteristicMillennialsGen Z
Product quality 76% 78%
Sustainability 73% 76%
Created with Highcharts 7.2.2Share of respondents76%76%73%73%78%78%76%76%MillennialsGen ZProduct qualitySustainability
0%20%40%60%80%100%
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Source

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Release date

December 2018

Region

Italy

Survey time period

2018

Number of respondents

3,150 respondents

Age group

18-38 years

Special properties

Young consumers

Supplementary notes

Multiple answers were possible.
The source does not specify the date or the type of the survey.

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