This statistic illustrates the share of Italian millennials and generation Z consumers who cared about product quality and sustainability when purchasing food in 2018. According to the study, 78 percent of generation Z consumers and 76 percent of Millennials prioritized quality when shopping for groceries. Sustainability was also a priority: about seven in ten millennials were willing to pay more for sustainable products.
Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation
Characteristic
Millennials
Gen Z
Product quality
76%
78%
Sustainability
73%
76%
Created with Highcharts 7.2.2Share of respondents76%76%73%73%78%78%76%76%MillennialsGen ZProduct qualitySustainability
0%20%40%60%80%100%
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Food . (December 7, 2018). Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation [Graph]. In Statista. Retrieved January 01, 2025, from https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
Food . "Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation." Chart. December 7, 2018. Statista. Accessed January 01, 2025. https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
Food . (2018). Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation. Statista. Statista Inc.. Accessed: January 01, 2025. https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
Food . "Share of Young Consumers Who Prioritize Quality and Sustainability When Purchasing Food Products in Italy in 2018, by Generation." Statista, Statista Inc., 7 Dec 2018, https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
Food , Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation Statista, https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/ (last visited January 01, 2025)
Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation [Graph], Food , December 7, 2018. [Online]. Available: https://www.statista.com/statistics/949903/food-shopping-priorities-by-generation-in-italy/
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