Reasons for offline Christmas gift shopping in Italy 2020

Published by
D. Tighe,
Feb 7, 2022
This statistic presents the results of a survey on Christmas shopping behavior in Italy in 2020. In particular, the graph shows the main reasons for consumers to shop in physical stores instead of online. According to the data, 29 percent of the respondents preferred shopping in physical stores in order to look at the products and try them directly before making a purchase.

Leading reasons for offline Christmas gift shopping in Italy in 2020

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Release date

December 2020

Region

Italy

Survey time period

November 9 to 12, 2020

Number of respondents

504 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Only the leading purchase reasons were picked for this statistic. The original question was phrased 'Per quale motivo principale hai scelto di acquistare in negozio?'

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