This statistic depicts the results of a survey about the reasons why consumers buy the Christmas advent calendar in Italy in 2018. According to data, the main reason to buy the advent calendar was the tradition (50 percent), followed by the atmosphere it creates (46 percent). Making the person who is going to receive it happy was another further common reason to buy it, chosen by 43 percent of the respondents.
308 respondents who bought/will buy an advent calendar
Age group
18 years and older
Method of interview
Omnibus survey
Supplementary notes
The source used the methodology CAWI.
Multiple answers were possible.
This question was phrased by the source as follows: "Infine, per quali motivi hai deciso di acquistare il calendario dell'Avvento? Scegli tutte le opzioni che ritieni opportune".
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YouGov. (November 30, 2018). Why do you buy the Christmas advent calendar? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/949816/reasons-to-buy-the-advent-calendar-in-italy/
YouGov. "Why do you buy the Christmas advent calendar?." Chart. November 30, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/949816/reasons-to-buy-the-advent-calendar-in-italy/
YouGov. (2018). Why do you buy the Christmas advent calendar?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/949816/reasons-to-buy-the-advent-calendar-in-italy/
YouGov. "Why Do You Buy The Christmas Advent Calendar?." Statista, Statista Inc., 30 Nov 2018, https://www.statista.com/statistics/949816/reasons-to-buy-the-advent-calendar-in-italy/
YouGov, Why do you buy the Christmas advent calendar? Statista, https://www.statista.com/statistics/949816/reasons-to-buy-the-advent-calendar-in-italy/ (last visited December 22, 2024)
Why do you buy the Christmas advent calendar? [Graph], YouGov, November 30, 2018. [Online]. Available: https://www.statista.com/statistics/949816/reasons-to-buy-the-advent-calendar-in-italy/
