This statistic presents an overview of the preferences of consumers towards A-brands versus private labels in home improvement and DIY stores in Europe in the third quarter of 2018. The results show that 48% of respondents reported a preference towards A-brands whilst 39% reported a preference towards private labels in DIY and home improvement stores. The remaining 13% had no opinion.
This data was provided by USP Marketing Consultancy.
Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018
This question was phrased by the source as follows: "In which of the following categories would you prefer an A-brand over a home brand?"
The source does not specify the date of the survey.
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USP Marketing Consultancy. (December 10, 2018). Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/949467/overview-preference-towards-abrands-versus-private-labels-europe/
USP Marketing Consultancy. "Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018." Chart. December 10, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/949467/overview-preference-towards-abrands-versus-private-labels-europe/
USP Marketing Consultancy. (2018). Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/949467/overview-preference-towards-abrands-versus-private-labels-europe/
USP Marketing Consultancy. "Overview of Consumer Preference towards A-brands versus Private Labels in Diy Stores in Europe in The 3rd Quarter 2018." Statista, Statista Inc., 10 Dec 2018, https://www.statista.com/statistics/949467/overview-preference-towards-abrands-versus-private-labels-europe/
USP Marketing Consultancy, Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018 Statista, https://www.statista.com/statistics/949467/overview-preference-towards-abrands-versus-private-labels-europe/ (last visited December 21, 2024)
Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018 [Graph], USP Marketing Consultancy, December 10, 2018. [Online]. Available: https://www.statista.com/statistics/949467/overview-preference-towards-abrands-versus-private-labels-europe/
