Share of preference towards A-brand versus private label DIY products Europe Q3 2018

Published by Statista Research Department, Dec 1, 2023
This statistic presents an overview of the preferences of consumers towards A-brands versus private labels in home improvement and DIY stores in Europe in the third quarter of 2018. The results show that 48% of respondents reported a preference towards A-brands whilst 39% reported a preference towards private labels in DIY and home improvement stores. The remaining 13% had no opinion.
This data was provided by USP Marketing Consultancy.

Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018

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Source

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Release date

December 2018

Region

Europe

Survey time period

Q3 2018

Number of respondents

5,547 respondents

Age group

18 years and older

Special properties

European consumers

Supplementary notes

This question was phrased by the source as follows: "In which of the following categories would you prefer an A-brand over a home brand?"
The source does not specify the date of the survey.

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