This statistic presents the preferences of consumers towards A-brands versus private labels by type of product in home improvement and DIY stores in Europe in the third quarter of 2018. Responding consumers reported a preference towards A-brands for such products as locks (63%), paint (61%) and boilers (60%). Respondents reported a preference towards private labels for such products as masking tapes (61%) and garden tools (54%).
This data was provided by USP Marketing Consultancy.
Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type
Characteristic
A-brands
Private labels
No opinion
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
This question was phrased by the source as follows: "In which of the following categories would you prefer an A-brand over a home brand?"
The source does not specify the date of the survey.
Missing percentage points to 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
USP Marketing Consultancy. (December 10, 2018). Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. "Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type." Chart. December 10, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. (2018). Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. "Consumer Preference towards A-brands versus Private Labels of Product in Diy Stores in Europe in The 3rd Quarter 2018, by Type." Statista, Statista Inc., 10 Dec 2018, https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy, Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type Statista, https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/ (last visited August 25, 2024)
Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type [Graph], USP Marketing Consultancy, December 10, 2018. [Online]. Available: https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/