UK: preference towards private label DIY products 2018

This statistic presents an overview of the preferences of consumers towards A-brands versus private labels in home improvement and DIY stores in the UK in the third quarter of 2018. The results show that 46% of consumers reported a preference towards A-brands whilst 39% reported a preference towards private labels in DIY and home improvement stores. The remaining 16% had no opinion.
This data was provided by USP Marketing Consultancy.

Overview of consumer preference towards A-brands versus private labels in DIY stores in the UK in the 3rd quarter 2018

Characteristic	Share of respondents
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Release date

December 2018

More information

Region

United Kingdom

Survey time period

Q3 2018

Number of respondents

5547*

Age group

18 years and older

Special properties

Consumers from the UK

Supplementary notes

* The number of respondents refers to the overall European survey. No specific information was provided relating to the number of respondents from the UK.

This question was phrased by the source as follows: "In which of the following categories would you prefer an A-brand over a home brand?"
The source does not specify the date of the survey.

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