This chart depicts the share of companies using formats of branded entertainment in Italy in 2018, by type of format. According to the data, 30 percent of companies running brand entertainment companies choose to promote through online video, while 26 percent of them focused on TV programs.
Share of companies using formats of branded entertainment in Italy in 2018, by type of format
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Osservatorio Branded Entertainment - OBE. (October 31, 2019). Share of companies using formats of branded entertainment in Italy in 2018, by type of format [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
Osservatorio Branded Entertainment - OBE. "Share of companies using formats of branded entertainment in Italy in 2018, by type of format." Chart. October 31, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
Osservatorio Branded Entertainment - OBE. (2019). Share of companies using formats of branded entertainment in Italy in 2018, by type of format. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
Osservatorio Branded Entertainment - OBE. "Share of Companies Using Formats of Branded Entertainment in Italy in 2018, by Type of Format." Statista, Statista Inc., 31 Oct 2019, https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
Osservatorio Branded Entertainment - OBE, Share of companies using formats of branded entertainment in Italy in 2018, by type of format Statista, https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/ (last visited December 30, 2024)
Share of companies using formats of branded entertainment in Italy in 2018, by type of format [Graph], Osservatorio Branded Entertainment - OBE, October 31, 2019. [Online]. Available: https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
