This statistic presents information on the local advertising spending in the healthcare industry in the United States in 2017 and 2021, broken down by format. According to the source, small and medium-sized business in this vertical are set to spend 11.56 billion U.S. dollars on advertising in 2021, out of which 2.9 billion will be devoted to digital media.
Local advertising spending in the healthcare industry in the United States in 2017 and 2021, by format
(in million U.S. dollars)
small and medium sizd companies incuding: hospitals, physicians, dentists, optometrists, chiropractors, residential care facilities, veterinary offices, pharmacies/drug stores
Supplementary notes
*Forecast. Figure for 2021 traditional media was calculated internally based on data provided by the source.
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BIA Advisory Services, & Various sources (fiercehealthcare.com). (August 27, 2018). Local advertising spending in the healthcare industry in the United States in 2017 and 2021, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/948448/healthcare-local-ad-spend-usa-format/
BIA Advisory Services, und Various sources (fiercehealthcare.com). "Local advertising spending in the healthcare industry in the United States in 2017 and 2021, by format (in million U.S. dollars)." Chart. August 27, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/948448/healthcare-local-ad-spend-usa-format/
BIA Advisory Services, Various sources (fiercehealthcare.com). (2018). Local advertising spending in the healthcare industry in the United States in 2017 and 2021, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/948448/healthcare-local-ad-spend-usa-format/
BIA Advisory Services, and Various sources (fiercehealthcare.com). "Local Advertising Spending in The Healthcare Industry in The United States in 2017 and 2021, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 27 Aug 2018, https://www.statista.com/statistics/948448/healthcare-local-ad-spend-usa-format/
BIA Advisory Services & Various sources (fiercehealthcare.com), Local advertising spending in the healthcare industry in the United States in 2017 and 2021, by format (in million U.S. dollars) Statista, https://www.statista.com/statistics/948448/healthcare-local-ad-spend-usa-format/ (last visited December 21, 2024)
Local advertising spending in the healthcare industry in the United States in 2017 and 2021, by format (in million U.S. dollars) [Graph], BIA Advisory Services, & Various sources (fiercehealthcare.com), August 27, 2018. [Online]. Available: https://www.statista.com/statistics/948448/healthcare-local-ad-spend-usa-format/
