Share of YouTube in tablet social media market India 2020-2023
The share of YouTube in the tablet social media market across India was about 11.6 percent as of October 2023. This was a significant decrease compared to the previous year when the video-sharing platform had a market share of about 19 percent. Over the past four years, the social media platform's hold over the Indian tablet market has deteriorated. However, it remains among the leading three platforms within the market.
