Revenue of HelloFresh 2016-2023, by region

This statistic shows the regional breakdown of HelloFresh's global revenues. In 2023, the meal kit delivery service company generated just over five billion euros in North America (United States and Canada.).
*Until December 31, 2022, HelloFresh included revenues generated in Canada in the International segment.

A Berlin-based brand takes over the U.S.

Blue Apron, the New York-based meal kit company, has led the U.S. market for a few years after 2012, and it is well-known by consumers, with over 50 percent of them recognizing it. Yet, despite this, Berlin-based HelloFresh has inserted itself strongly in the U.S. market and has gained major space, achieving a whopping 74 percent of the market share in the country by 2022. The success of the brand was impressive globally, and by the same year the company reached 7.6 billion euros in revenue worldwide.

Is there still room for growth?

Many e-commerce segments have experienced exceptional growth during the pandemic, and online grocery was no exception. Since then, growth has slowed down, at least in the meal kit industry. Yet, the U.S. market is more promising, reaching an estimated seven billion U.S. dollars in revenues by 2028.