A survey conducted in the United States in 2023 revealed that most CTV viewers were between the ages of 18 and 34 years, with nearly two thirds of respondents using these devices on a daily basis. Meanwhile, 27 percent of people aged over 55 years watched videos via connected TVs every day.
Share of daily connected television viewers in the United States as of May 2023, by age group
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Leichtman Research Group. (June 2, 2023). Share of daily connected television viewers in the United States as of May 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Leichtman Research Group. "Share of daily connected television viewers in the United States as of May 2023, by age group." Chart. June 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Leichtman Research Group. (2023). Share of daily connected television viewers in the United States as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Leichtman Research Group. "Share of Daily Connected Television Viewers in The United States as of May 2023, by Age Group." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Leichtman Research Group, Share of daily connected television viewers in the United States as of May 2023, by age group Statista, https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/ (last visited December 22, 2024)
Share of daily connected television viewers in the United States as of May 2023, by age group [Graph], Leichtman Research Group, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/