An October 2022 survey found that most of U.S. Netflix subscribers would keep their subscription if the service included ads, with 35 percent saying that they would do so if the fee declined. However, 31 percent said they would not keep a Netflix subscription if it became ad-funded.
Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022
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Share of respondents
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MediaPost. (October 27, 2022). Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/
MediaPost. "Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022." Chart. October 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/
MediaPost. (2022). Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/
MediaPost. "Circumstances under Which Consumers Would Keep a Netflix Subscription If It Became Ad-funded in The United States as of October 2022." Statista, Statista Inc., 27 Oct 2022, https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/
MediaPost, Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022 Statista, https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/ (last visited July 22, 2024)
Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022 [Graph], MediaPost, October 27, 2022. [Online]. Available: https://www.statista.com/statistics/947925/netflix-with-ads-subscribers-attitudes/