Blue Apron's quarterly customer base 2015-2022

As of the fourth quarter of 2022, Blue Apron had roughly 298 thousand customers. Since its peak in the first quarter of 2017, the number of people using the online meal kit delivery service has gone down significantly.

HelloFresh

While Blue Apron’s customer count has recently declined, the number of people ordering from HelloFresh, a strong competitor from Berlin, Germany, has increased considerably. At the end of 2022, HelloFresh had roughly 7.1 million customers worldwide. The company’s global revenue amounted to 7.6 billion euros in 2021.

The global meal kit service market

The fresh and packaged food meal kit service market was worth roughly 15.5 billion U.S. dollars in 2022. A high share of that value was accounted for by the United States meal kit market alone. As the service is still a growing concept, the global market size is set to keep advancing, reaching a projected 25.6 billion U.S. dollars by 2027.