Black Friday impact on Christmas purchases in Italy 2017-2018

Published by
D. Tighe,
Feb 4, 2022
This statistic depicts the share of customers buying Christmas gifts during Black Friday in Italy in 2017 and 2018. According to the survey results, the percentage of people purchasing their Christmas gifts during Black Friday increased going from six percent in 2017 to 11 percent in 2018.

Share of customers buying Christmas gifts during Black Friday in Italy in 2017 and 2018

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Release date

November 2018

Region

Italy

Survey time period

October 4-10, 2018

Number of respondents

1,022 respondents

Age group

18-65 years

Method of interview

Online survey

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Overview

6

Black Friday shopping

5

Christmas gift shopping

8

Christmas food shopping

3

Spending behavior

6

Further related statistics

4

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Topics

Black Friday worldwideUK Christmas shoppingHoliday season e-commerce in the United StatesThanksgivingU.S. Thanksgiving weekend shopping
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