This chart depicts the results of a poll conducted among Italian companies operating in digital advertising in 2018. The vast majority of companies wanting to advertise did offer a platform of data management to their customers and 28 percent of them had a contract of use to one or more platforms.
Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (November 9, 2018). Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). "Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type." Chart. November 9, 2018. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). (2018). Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.). "Share of Advertisers Using Data Management Platforms (Dmp) in Italy as of 2018, by Type." Statista, Statista Inc., 9 Nov 2018, https://www.statista.com/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
IAB (U.S.), Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type Statista, https://www.statista.com/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/ (last visited November 03, 2024)
Share of advertisers using data management platforms (DMP) in Italy as of 2018, by type [Graph], IAB (U.S.), November 9, 2018. [Online]. Available: https://www.statista.com/statistics/947626/data-management-platforms-use-among-advertisers-in-italy/
