While having a somewhat equal customer base in 2016, every year has accelerated HelloFresh's gains at the expense of Blue Apron's consumer reach. As of September 30, 2023, HelloFresh had roughly 7.07 million active customers, compared to Blue Apron's customer base of 267,000 as of June 30, 2023.
Number of active customers of HelloFresh and Blue Apron from 2016 to 2023
(in millions)
*HelloFresh customer base as of Q3 2023, and Blue Apron customer base as of Q2 2023, according to the latest publicly available data.
Blue Apron figures were retrieved from their Q2 2023 report released on August 9, 2023.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HelloFresh, & Blue Apron. (October 26, 2023). Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, und Blue Apron. "Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions)." Chart. October 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, Blue Apron. (2023). Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, and Blue Apron. "Number of Active Customers of Hellofresh and Blue Apron from 2016 to 2023 (in Millions)." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh & Blue Apron, Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) Statista, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/ (last visited December 22, 2024)
Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) [Graph], HelloFresh, & Blue Apron, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
