While having a somewhat equal customer base in 2016, every year has accelerated HelloFresh's gains at the expense of Blue Apron's consumer reach. As of September 30, 2023, HelloFresh had roughly 7.07 million active customers, compared to Blue Apron's customer base of 267,000 as of June 30, 2023.
Number of active customers of HelloFresh and Blue Apron from 2016 to 2023
(in millions)
*HelloFresh customer base as of Q3 2023, and Blue Apron customer base as of Q2 2023, according to the latest publicly available data.
Blue Apron figures were retrieved from their Q2 2023 report released on August 9, 2023.
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HelloFresh, & Blue Apron. (October 26, 2023). Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, und Blue Apron. "Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions)." Chart. October 26, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, Blue Apron. (2023). Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, and Blue Apron. "Number of Active Customers of Hellofresh and Blue Apron from 2016 to 2023 (in Millions)." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh & Blue Apron, Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) Statista, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/ (last visited November 21, 2024)
Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) [Graph], HelloFresh, & Blue Apron, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/
