Italy: yoy percentage change in digital advertising companies turnover 2015-2017

Published by
Michele Majidi,
Jan 6, 2023
This chart depicts the year-on-year percentage change in advertising companies turnover in Italy from 2015 to 2017, by type of company. Over the three years, platforms of demand-side management performed better than other companies with an increase of 155 percent in 2016 and 61 percent in 2017.

Year-on-year percentage change in advertising companies turnover in Italy from 2015 to 2017, by type

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Release date

November 2018

Region

Italy

Survey time period

June 7 to November 7, 2018

Supplementary notes

The panel of surveyed companies was composed as follows:
Ad networks=30
Media agencies=30
Tech media agencies=26
DSP and SSP=12

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