This statistic shows the share of Finnish companies which have adopted marketing innovations in selected years from 2008 to 2016, by innovation type. In 2016, new media or techniques for product promotion were the most common innovation type implemented in nearly 23 percent of companies. The next common innovation form was new methods of pricing, adopted by 15.3 percent of enterprises.
Share of companies which have adopted marketing innovations in Finland in selected years from 2008 to 2016, by type of innovation
Characteristic
Changes to the aesthetic design or packaging
New media or techniques for product promotion
New methods for product placement or sales channels
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Statistics Finland. (April 12, 2018). Share of companies which have adopted marketing innovations in Finland in selected years from 2008 to 2016, by type of innovation [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/947436/share-of-companies-with-marketing-innovations-finland/
Statistics Finland. "Share of companies which have adopted marketing innovations in Finland in selected years from 2008 to 2016, by type of innovation." Chart. April 12, 2018. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/947436/share-of-companies-with-marketing-innovations-finland/
Statistics Finland. (2018). Share of companies which have adopted marketing innovations in Finland in selected years from 2008 to 2016, by type of innovation. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/947436/share-of-companies-with-marketing-innovations-finland/
Statistics Finland. "Share of Companies Which Have Adopted Marketing Innovations in Finland in Selected Years from 2008 to 2016, by Type of Innovation." Statista, Statista Inc., 12 Apr 2018, https://www.statista.com/statistics/947436/share-of-companies-with-marketing-innovations-finland/
Statistics Finland, Share of companies which have adopted marketing innovations in Finland in selected years from 2008 to 2016, by type of innovation Statista, https://www.statista.com/statistics/947436/share-of-companies-with-marketing-innovations-finland/ (last visited December 19, 2024)
Share of companies which have adopted marketing innovations in Finland in selected years from 2008 to 2016, by type of innovation [Graph], Statistics Finland, April 12, 2018. [Online]. Available: https://www.statista.com/statistics/947436/share-of-companies-with-marketing-innovations-finland/
