This statistic displays the results of a 2018 survey which asked consumers in the United Kingdom what most motivates them to buy in-store over Christmas. Over half of respondents claimed to be motivated by deals or promotions exclusive to that brand. Music, lighting and atmosphere also played a role in Christmas shopping, with 25 percent stating it as a motivation to buy in-store.
What most motivates you to buy in store over Christmas?
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Share of respondents
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Retail Week. (November 20, 2018). What most motivates you to buy in store over Christmas? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/946842/christmas-shopping-motivations-for-buying-in-store-united-kingdom-uk/
Retail Week. "What most motivates you to buy in store over Christmas?." Chart. November 20, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/946842/christmas-shopping-motivations-for-buying-in-store-united-kingdom-uk/
Retail Week. (2018). What most motivates you to buy in store over Christmas?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/946842/christmas-shopping-motivations-for-buying-in-store-united-kingdom-uk/
Retail Week. "What Most Motivates You to Buy in Store over Christmas?." Statista, Statista Inc., 20 Nov 2018, https://www.statista.com/statistics/946842/christmas-shopping-motivations-for-buying-in-store-united-kingdom-uk/
Retail Week, What most motivates you to buy in store over Christmas? Statista, https://www.statista.com/statistics/946842/christmas-shopping-motivations-for-buying-in-store-united-kingdom-uk/ (last visited August 25, 2024)
What most motivates you to buy in store over Christmas? [Graph], Retail Week, November 20, 2018. [Online]. Available: https://www.statista.com/statistics/946842/christmas-shopping-motivations-for-buying-in-store-united-kingdom-uk/